Digital Advertising learning lab presented by InnerAction Media

    MORGANTOWN, W.Va. -- InnerAction Media (IAM) has developed and produced an informative Virtual Learning Lab to teach small business owners and leaders across West Virginia how to get real results from their digital advertising campaigns, increase their revenues and win in business.

WEDNESDAY FEBRUARY 24th 10:00 am - 11:00 am. VIA ZOOM WEBINAR

    In this educational 40 minute presentation, Digital Advertising expert Steve Campbell will answer this essential question most small businesses are asking today - “How do I get the best results out of my digital advertising campaigns?” Campbell will also display examples of real-life case studies that are working for his small business clients right now.

    In the info-packed session, business leaders will learn the latest strategies and tactics small businesses across the country are using to produce more leads and clients, including:

Display Advertising: Retargeting, Audience-Targeted Networks, Contextual Keyword, and Behavioral Targeting.

Mobile Only Targeting: Geo-Fencing, Location History, and Location Retargeting. Look-a-Like Targeting, Gold Standard in App Networks, Custom Geo Polygons, Location Visit Optimization, and Mobile Custom Landing Pages.

Google & YouTube Products: Pre-Roll Video, Google AdWords (SEM), Display, Google Shopping, and Mobile.

Video Advertising: Pre-Roll Video, OTT (over-the-top), Outstream Video, and Native Video.

Social Advertising: Facebook, Instagram, and LinkedIn.

Native Advertising: True Native, Article and Video, and Outstream Video.

IP Targeting: House To House Addressable Targeting and Cluster IP Targeting.

Even if you’re a seasoned digital marketer, you’ll want to tune in to hear the latest in what’s working in digital advertising today.

https://www.inneractionmedia.com/learning-lab

InnerAction Media is a marketing and advertising agency based in Morgantown, West Virginia, and has offices in Clarksburg, WV, and Oakland, MD. IAM helps businesses grow and win. IAM helps guide them through the noise of today’s media chaos to deliver explicit, simple brand stories and marketing strategies that work. IAM serves companies in West Virginia, the Pittsburgh DMA, and the surrounding states.